IJSP Number 5, 2023

99 from every screen, big or small, one holds in their hand or that is everywhere around in an urban space. The fundamental ethic question: “What do I have to do?” – with me and with my life – is not as relevant as it once was because nowadays I am told what to do or, I am influenced to do what is expected from me – in order to be a good citizen, meaning a reliable and loyal consumer of services and products (that have an inbuilt and pre-programmed planned obsolescence to spur further sells). As such we can hardly speak of a personal psychology, where the hard core or nucleus of personality is also centred as a pole of equilibrium between the outside world and the inner intrapsychic universe. Considering what Freud had to say about “accepting universal neuroses” in order to “spare the task of forming a personal neurosis” (cited in [14]), it sems that we are on the way towards what we called social psychosis. Those Egos Freud [15] was preoccupied with in his time do not exist anymore as individualized centres of our personality; in the mean time they were dissolved in a social foam, directed to sell themselves to the almighty god of consumerism. Nobody seems to realize that this zeal of consumerism has consumed our individuality and has devoured our personal psychology. This personal sphere has been penetrated and polluted by the sociology of the great masses of the XX century and, more recently, by the social psychology of postmodern desegregations into smaller group units. Our contemporary affiliations are not, as they once were, toward the Country or the Nation or some other big and very important symbol (God, Faith, Religion etc.), but rather to smaller units, groups of interest, fashions or other elitist choices (such as veganism, emo-ism etc.) where social psychology is the best tool to be applied for study and comprehension. Although it still seems to be, at least from the individual’s perspective, about personal choice based on free options, those options, desires or wants – rapidly and surreptitiously transformed into needs – are suggested and implemented by a never-ending flow of influences, nudges, and suggestions coming from outside, where, lately, there is only virtual reality as the predominant force [16]. There is no more space for the “personal” or for individual freedom once everyone is connected, imbedded and co-dependent to a very tight social network. 4. THE NON-ACTION OF THERAPY AS CONTROLLED FOLLY What is the relevance of all that for psychotherapy? It is more than obvious that our clients do not have, although they complain precisely about that, just psychological issues or problems. It is just an illusion psychotherapy gives itself that it encounters problems that have a perfect addressability to psychology. In the meantime, we as a society have shifted from a noogenic neurosis towards a sociogenic psychosis that is even harder to understand and to address, let alone to treat. Contemporary citizens are not those to whom “classical” twenty century psychology can be applied without rethinking the new existential paradigm we live in. Back then, meaning the last century, people still had confidence in what the